Tesco Taps Nielsen as Research Partner

SCHAUMBURG, Ill. -- Tesco PLC and its Tesco USA division will use Trade Dimensions, a marketing intelligence service of Progressive Grocer's parent company, the Nielsen Company, as a research partner for the U.K.-based grocer's impending U.S. launch.

As Tesco USA rolls out its new 10,000 sq. ft. Fresh & Easy Neighborhood Markets in Las Vegas, Los Angeles, Phoenix, and San Diego, Trade Dimensions will provide information that will help the retailer analyze the viability of each potential site using data from the TDLinx Channel Database, Nielsen said.

“The fact that Tesco chose the TDLinx Channel Database as the definitive source for location data in the U.S. speaks volumes about the reputation we have for accuracy and comprehensive coverage,” said Mario Gutierrez, Trade Dimensions v.p. of product management.

The TDLinx Channel Database is a repository for more than 400,000 store records, providing research partners such as Tesco with access to information on supermarkets, supercenters, convenience stores, drug stores, discount stores, wholesale clubs, and other big box stores.

The database also provides information on the locations of “category killers” known for a narrow focus on their merchandise category and a broad selection of goods at low margins. With this data, retailers can analyze the sizes, locations, and characteristics of all similar or competing businesses in the area of a planned store location, maximizing their potential for success.

Tesco operates more than 2,800 stores across 12 countries.
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