Target Partners with Kraft, P&G to Feed Kids and Their Minds

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Target Partners with Kraft, P&G to Feed Kids and Their Minds


Target Corp. will continue its support to help end childhood hunger and further K-12 education by teaming up with Kraft Foods and Procter & Gamble to donate up to $800,000 to Feeding America.

When Target customers purchase select Kraft and P&G products at any local Target store through Aug. 14, 5 percent of the total sales of those products will go to “Target Meals for Minds,” a program that brings food to schools to help feed children and families in need across the country. The program donation is part of Target’s $3.5 million total 2010 commitment to Feeding America and local food banks nationwide to help combat childhood hunger and its impact on learning.

“When children are hungry, they have trouble staying alert and can fall behind in school,” said Laysha Ward, Target’s president of community relations. “This in-store promotion reinforces Target’s commitment to putting more kids on the path to graduation and allows our guests to help kids meet their academic potential by purchasing products already on their shopping lists.”

Target customers can help feed more than 17 million children and their families by purchasing products such as select varieties of Kraft Macaroni & Cheese Dinner, Maxwell House coffee, Planters nuts, Cheer laundry detergent, Bounty paper towels and Pampers, among other items.

“Supporting Target Meals for Minds makes a meaningful difference in the lives of children, who are our future,” said Joanne Harris, P&G’s Target team leader.

Added Dave Cichocki, customer VP at Northfield, Ill.-based Kraft, “Fighting hunger is Kraft Foods’ biggest opportunity to give back to the community.”

A Feeding America partner since 2001, Minneapolis-based Target began piloting its Meals for Minds school food pantry program last spring in the Twin Cities area, Miami, Baltimore, Los Angeles and Chicago. At each school, a majority of students qualify for participation in the free and reduced-price lunch program. As part of the pilot, Target is joining forces with Feeding America to help local food banks bring the school food pantry program to more schools in those communities.