Target Corp. and Con Agra Foods will discuss Target’s shopper-centric merchandising during a session to be held at the National Retail Federation's 100th Annual Convention & EXPO in New York City next month.
Titled "Target's Guests: Key to Decision Making and Vendor Collaboration," and sponsored by San Mateo, Calif.-based DemandTec, Inc., Target will speak about how it orients everything it does around its customer "guests” -- from new hire training to internal decision-making criteria and technology investments.
Shelley Hyytinen, VP of merchandising process and system development at Target, will highlight the cornerstones of this approach and give practical examples of leveraging market insights, customer segmentation, and merchandising optimization technology. Target's approach is used with internal stakeholders and collaboratively with their suppliers to align strategy with planning, drive more localization, and ultimately, execute in-store to encourage long-term guest loyalty.
Also participating in the forum will be Doug Knudsen, president of sales at ConAgra Foods, who will provide insights on the applicability of active collaboration between consumer products companies and their retail trading partners. "We see shopper-centric merchandising as a key component of how trading partners can collaborate to better understand and influence shopper behavior," said Knudsen.
Rob Culin, SVP of consumer products at DemandTec will facilitate the merchandising forum discussion with Target and ConAgra Foods. He will introduce original research conducted in partnership with RetailWire offering new perspectives about shopper behavior and how these new insights can be applied to merchandising, marketing, pricing, trade, product development, and other retail disciplines.
Target began working with DemandTec in 2007 and subscribes to software services in the DemandTec Shopper Insights, DemandTec Lifecycle Price Optimization, DemandTec Assortment & Space, and DemandTec End-to-End Promotion Management solutions. ConAgra began independently working with DemandTec in 2007 and subscribes to the Trade Planning & Optimization and Advanced Deal Management software services, both part of the DemandTec Total Trade Optimization solution.
The seminar will take place Sunday, January 9, 2011 from 8:30 a.m. to 10:00 a.m. in Hall E, 1E 14/15/16 of the Jacob K. Javits Convention Center. DemandTec will also exhibit in the EXPO Hall at booth number 2327 on Monday, January 10, 2011 and Tuesday, January 11, 2011.
Target operates 1,743 Target stores in 49 states.