Survey: Consumers Committed to Favorite Web Sites

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Survey: Consumers Committed to Favorite Web Sites

The economic downturn hasn’t caused consumers to disconnect from their favorite Web sites, a new survey by Stores magazine shows.

Stores’ “Favorite 50 Online Retailers” survey, conducted by Big Research, shows only a few minor shifts from last year, with hanging on to the No. 1 spot, followed by at No. 2 and at No. 3.

While the top three remain unchanged, and did switch places this year, with rising to No. 2 and slipping a spot.

Other retailers holding their ground on the 2009 “Favorite 50” list include (No. 4), (No. 5), (No. 6), (No. 7), (No. 10) and (No. 11).

Newcomers to the list this year include online community (No. 25), where consumers can score any number of items for a low price or even free, (No. 42), (No. 44), (No. 49) and (No. 50).

“The economy has had an intense impact on Americans’ bottom line,” said Phil Rist, EVP of strategic initiatives at Worthington, Ohio-based Big Research. “No longer is it a hassle to cross towns to find the best deal possible if it saves the family a few extra dollars for groceries or other essential purchases.”

The Favorite 50 list is composed of e-commerce Web sites as ranked by the consumers who use them.

According to the release, the survey polled 8,635 consumers and asked them two open-ended questions: What Web site do you shop most often for apparel items, and what Web site do you shop most often for non-apparel items? The final list was assembled by ranking online companies in order of total mentions.

Stores magazine is part of Stores Media, the publishing and communications group of the Washington-based National Retail Federation.

- Nielsen Business Media