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Supervalu's Produce Arm Adds Two Sales Execs

CHAMPAIGN, Ill. -- Supervalu has tapped produce industry veterans Keith Frosceno and Charlie Nealis to join its W. Newell & Co. subsidiary, the produce distribution company based here that the Minneapolis-based distributor established earlier this year.

"Produce has become a key competitive differentiator for retailers as consumer demand for fresh offerings continues to increase," said Gary Gionnette, c.o.o. of W. Newell & Co. "Both Keith and Charlie have considerable industry expertise that will serve our company well as we bring the W. Newell & Co. 'advantage' to our customers."

Frosceno, who has joined the company as regional sales v.p., is responsible for leading W. Newell's customer sales and service initiatives in the marketplace. He joins the company from Bozzuto's, Inc., a wholesale distributor based in Cheshire, Conn., where he most recently was vice president of produce and floral. He holds a bachelor's degree in economics from Central Connecticut State University in New Britain, Conn.

In his new post as area sales director, Nealis will work with W. Newell's sales team to implement customer sales and service programs. He joins the company from LSG Sky Chefs, where he was director of procurement for the Americas. Nealis also has held senior management positions in produce at Fleming, Norristown Wholesale, Inc. and Sun Fresh Packaging. He has a bachelor's degree in speech/theatre from the Kutztown University of Pennsylvania, Kutztown, Pa.

Both Frosceno and Nealis are based in Champaign; their appointments are effective immediately.
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