Supervalu's Albertsons Bringing School to Kids

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Supervalu's Albertsons Bringing School to Kids

03/07/2008
The Fullerton, Calif.-based Albertsons division of Supervalu is launching a program of field trips to educate children about nutrition and healthy choices, said Supervalu. Geared toward children in kindergarten through the fourth grade, the Albertsons Healthy Eaters field trip program will introduce kids to healthy eating habits that reinforce nutrition and healthy living curricula taught in schools.

"As a retail grocer committed to being a leader in the area of health and nutrition, our company understands the long-term importance of providing tools and knowledge to enable our customers to make healthier life decisions," said Pete Van Helden, president, Albertsons Retail West. The new program, added Van Helden, will provide an "opportunity to make a significant difference in the health and wellness of the children in the communities we serve."

Developed in conjunction with Albertsons nutritionist Heidi Diller, the program ensures that tours provide young children with the right nutritional information in a way that they can understand and embrace. During the tour, trained tour leaders focus on several important nutrition-related topics, modified to age group.

Supervalu's Albertsons division operates 535 Albertsons and Lucky supermarkets in Idaho, Montana, Southern California, Southern Nevada, Oregon, Utah, Washington and Wyoming.