Supervalu Deploys Analytics Solution for Customer Segmentation

Supervalu plans to use a customer-centric analytics solution to develop a multi-dimensional customer segmentation that it expects will strengthen and expand its customer-driven marketing, merchandising and operations strategies.

The grocer is using Toronto-based LoyaltyOne’s Precima multi-dimensional segmentation analysis solution on its customer data to help it better understand its customers and classify them in a way that translates into actionable insights.

“Our shoppers will benefit most from this strategic pick as we enrich their shopping experience and focus more on the customer as we make key business decisions,” said Supervalu group VP, customer insight and loyalty, Wesley Story. “Precima’s approach to building a customer segmentation strategy grounded in insights that combine behavioral analysis with market data and research will result in innovative programs across all facets of our enterprise that are relevant and more personalized to our customers.”

Precima is LoyaltyOne’s advanced analytics solution set developed to translate retail customer data into critical insights to better align marketing, merchandising and operations strategies with shopper needs.

Supervalu serves customers across the United States through a network of approximately 4,400 stores composed of 1,101 traditional retail stores, including 798 in-store pharmacies; 1,336 hard discount stores, of which 939 are operated by licensee owners; and 1,950 independent stores serviced primarily by the company's food distribution business.