Supervalu, Bi-Lo, Google to Speak at LEAD Conferece

Executives from Supervalu, Pepsico, Bi-Lo, Google and dunnhumby will highlight the agenda of the third annual LEAD Marketing Conference, to be held Sept. 19-21 at the Crowne Plaza Chicago O’Hare Hotel.

The LEAD conference, hosted by the Shopper Technology Institute, focuses on all aspects of loyalty, engagement, analytics, and digital marketing applications.

The educational agenda will consist of general sessions and three tracks – one for Loyalty and Analytics, one for Engagement and Digital, and one for social media hosted by Table-top exhibits, networking receptions and meals will be held as well to bring together retailers, manufacturers, and vendors.

Topics on the agenda include: shopper marketing, social media, interactive promotion strategies, location-based marketing, demand-signal repositories, and loyalty marketing. The LEAD conference focuses on understanding and leveraging the many emerging technologies crucial to attracting and maintaining shoppers. It’s targeted to manufacturers and retailers from all channels of retailing: supermarkets, drug, dollar store, mass and discount, convenience stores, specialty stores, and department stores.

Other highlights of the conference:

  • Results of a national survey on social media by CPGmatters will be presented by Michael Schiff, managing director of Partners in Loyalty Marketing, a Chicago-based consultancy.
  • A pre-conference workshop on “In-Store Implementation: New Performance Benchmarks” will be facilitated by James Tenser, executive director of the ISI Network.
  • A pre-conference workshop on “What Can POS Data Do for You?” will be facilitated by Janet Dorenkott, COO of Relational Solutions, Inc.

A call for entries from manufacturers and retailers is now underway for the annual IBM LEADER awards presented at the conference.

More details about the agenda and the LEADER awards are on the official website at, or call 216-523-9933.



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