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Super 1 Foods Shreveport, L.A.


“Mission accomplished” aptly sums up the results of a major remodeling project to impart an overall fresher look to the interior of the 65,200-square-foot Super 1 Foods & Discount Pharmacy at Waggoner and La. Highway 171 in Shreveport, La.

Having sustained steady growth over the prior year, the store sports a new-image storefront, new signage on the exterior, and a new décor package and vibrant fresh paint throughout, set off by new interior flooring that was also vastly improved with a functional and attractive stained concrete finish.

The front end was dramatically enhanced with new checkstands, shopping carts and hand baskets, while all display cases and case lighting were additionally upgraded. Restrooms were also in on the act, with a total makeover featuring new flooring, paint, fixtures, partitions and lighting.

A simple but noticeable upgrade is in clear view on the store's interior ceiling, which was painted white to brighten the store — a touch that sets the stage well for a colorful décor treatment across the board that further accentuates and reinforces branding.

Many cases throughout the store were also re-skinned and new update signage was added to coordinate with marketing materials inside and out, which further reinforces Super 1 Foods' brand, and its warm and welcoming total store environment.

The store was one of several Shreveport and Bossier City, La.-area stores to undergo extensive remodels with such features as pharmacy drive-through lanes, new lighting and expanded customer services, including more aggressive pricing for the Brookshire Grocery Co. banner's “Wall of Values” and fresh departments.

In tandem with the remodeling campaign, the regional chain implemented other strategic changes, including a new weekly sales ad format, shelf tags, increased “impact” items, and new carousel checkstands offering cashier sacking. The changes were broadcast to customers via billboard messaging (static and electronic), radio, movie theater messaging, and special mailers to military personnel at nearby Barksdale Air Force Base.

With the Shreveport market long factoring as a key part of Brookshire's overall success, the upgraded stores — including its award-winning design discussed above — and more aggressive stance vividly underscore the company's commitment to reinvesting in Super 1 Foods operations.

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