Sunflower Farmers Market Enhances Online Strategy

Natural and organic foods retailer Sunflower Farmers Market’s has upgraded its website with several interactive tools it added to enhance the experience of its shoppers.

The grocer worked with Minneapolis-based Grocery Shopping Network (GSN ) to develop the enhanced website, which provides interactive tools that include a digital circular that allows shoppers to search by department or brand; a recipe center that includes wine parings; access to in-store specials and sales items; as well as the ability to create a master shopping list and a record of previous shopping lists.

“We [wanted] to enhance our ‘Serious Food at Silly Prices’ concept online with new digital tools that will assist our customers,” said Steve Black, VP of marketing and IT for Sunflower. “We have experienced tremendous growth over the past eight years as we have strived to serve the needs of budget conscious shoppers that are searching for affordable high quality natural and organic products. Today’s tech savvy consumer wants and needs a website that will make their weekly shopping experience more efficient. With all the features we’ll now have through our partnership with GSN – we believe our customers will be very happy with their new on-line experience.”

Phoenix-based Sunflower operates 33 retail locations in 6 States including Colorado, Arizona, New Mexico, Nevada, Utah, Texas, and will soon open its first store in California.