Sun-World Starts Campaign to Assist Peru Earthquake Victims

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Sun-World Starts Campaign to Assist Peru Earthquake Victims

BAKERSFIELD, Calif. -- With agricultural ties to Peru's ICA region, Sun-World based here is responding to international requests to help Peru's victims of last week's devastating earthquake.

The company has established a sales-based recovery initiative that sends a portion of the proceeds from sales of Peruvian Minneolas to those in Peru that need it most.

The earthquake affected the rich agricultural areas of Ica, Pisco, and Chincha (roughly 160 miles south of Lima), which produce grapes, asparagus, citrus, and a variety of other items.

In helping with the reconstruction of this area, Sun-World has is donating $25 on behalf of the purchaser for every pallet of Peruvian Minneolas sold. "This is an emerging agriculture area representing a significant economic loss to the livelihood of many people," noted Bruce Burton, Sun-World's president.

Beginning with the occurrence of the earthquake on Aug. 15, 2007 through the end of the season, retailers and other buyers will automatically participate with the earthquake recovery efforts with each purchase of Peruvian Minneolas. Sun-World will contribute $25 per pallet of Minneolas, and acknowledge those buyers, in upcoming trade publications.

Additionally, POS cards are available to stimulate consumer sales of this high quality citrus. At the conclusion of the Ica Earthquake Recovery initiative, a representative from Sun-World will present the check to the Peruvian Minister of Agriculture, to be used in those areas of highest need.

Sun-World, a leader in proprietary breeding programs, has partnerships with several Peruvian growers. A year into the relationship, the company currently imports Minneolas, grapes and has plans for other items in the near future.