Style and Substance

The LifeStyles Signature Collection now offers more choices in the sexual wellness category. WYLD, THRYLL and SKYN Large are the three new condom designs joining innovators SKYN, THYN and KYNG. THRYLL features over 100 raised rubber “studs”; WYLD offers a looser shape for a more natural feel, along with a ribbed texture; and SKYN Large, made from polyisoprene, combines the strength of premium latex with the sensitivity of an ultra-thin condom in a bigger size. The rollout of these lubricated products also marks a brand-wide packaging change: All LifeStyles Condoms are moving from fifth-panel horizontal format to vertical packaging format, except for the three-count boxes. The change will make it easier for retailers to restock and for consumers to quickly select their products, according to Red Bank, N.J.-based LifeStyles, a division of Ansell Ltd. The SRP range for a 12 count package for each of Signature Collection items is $13.99 to $16.99. For more information, visit www.lifestyles.com.