Stronger Than Ever

Arriving in stores this month, Dixie Ultra is designed to handle the heavy, messy meals of grilling season. The Georgia-Pacific division modified its patented rim construction to make the plate 40 percent stronger, resulting in the strongest paper plate on the market. The new plates are available in two different designs to appeal to a variety of consumers. A 20-count package of 10-inch plates or a 30-count package of nine-inch plates retails for a suggested $2.99, while the suggested retail price for the line's Value Packs (40 10-inch plates or 60 nine-inch plates) is $4.99. To support the product rollout, Atlanta-based Georgia-Pacific has debuted an integrated advertising campaign encompassing TV, print, online and in-store components. To find out more, visit www.Dixie.com.