Stop & Shop/Giant-Landover Unveil New Value Initiative

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Stop & Shop/Giant-Landover Unveil New Value Initiative

Stop & Shop and Giant-Landover have rolled out an value initiative that will double the number of weekly sale items to help their customers make ends meet. Taking its cue from the Ahold USA banners’ successful Value Improvement Program (VIP), which first launched in 2006, the new program will enable shoppers to save on additional thousands of items. The initiative debuts during the back-to-school season, a period that often strains families’ budgets.

“These new opportunities for savings are a continuation of our promise to simplify the shopping experience,” said Jeff Martin, EVP of merchandising and supply chain at Stop & Shop/Giant-Landover.

In support of the initiative, the banners are introducing new shelf tags and in-store signage, in addition to a redesigned loyalty card. Customers can register their cards online and create their own shopping profile, view store services, and track savings and reward programs.

“We’re finding new ways to help our customers shop within their budget,” added Martin. “In this economy, we understand that customers are looking for greater value when they shop. Building on the thousands of price reductions we’ve made aisle by aisle in recent years, we are doubling the number of savings opportunities. We want to give shoppers as many cost-conscious options as we can so they can buy more with less.”

As well as the value program, Stop & Shop and Giant-Landover customers will be able to raise funds for local schools through the “A+ Bonus Bucks” initiative. Between Oct. 9, 2009, and March 25, 2010, shoppers can earn points for the school of their choice when they shop with their loyalty cards. The points add up to valuable cash rewards for schools to use any way they want. The program, which began in 1989, has raised over $79 million for local schools.

The Stop & Shop Supermarket Co., based in Quincy, Mass., employs over 59,000 associates and operates stores throughout Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, New York and New Jersey. Landover, Md.-based Giant Food, LLC operates 181 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs about 22,000 associates. Included within the 181 stores are 164 full-service pharmacies.