Stop & Shop, Giant Food Team With General Mills to Help Beat Breast Cancer

QUINCY, Mass. -- The Stop & Shop Supermarket Co., Giant Food, and General Mills have joined forces to donate $75,000 to Susan G. Komen for the Cure with the "Pink for the Cure Program," which rolls out Friday.

"[B]y purchasing 'Pink for the Cure' items at Stop & Shop or Giant, customers can support the fight against breast cancer and help us donate to this worthy organization," said Stop & Shop/Giant consumer advisor Andrea Astrachan.

As well as the General Mills "Pink for the Cure" products in stores, shoppers can purchase pink reusable shopping bags. A limited number of bags are available at each Stop & Shop and Giant location, and the bag's manufacturer, Commerce, Calif.-based Earthwise, also will make a donation to Komen for each bag bought.

Susan G. Komen for the Cure is the world's largest grass-roots network of breast cancer survivors and activists tapped into 15,000 communities across the country

Information on the program is available in the Ahold banners' weekly circulars and online at or

Stop & Shop/Giant Food employs over 82,000 associates and operates 575 stores in Massachusetts, Connecticut, Rhode Island, New Hampshire, Maine, New York, New Jersey, Virginia, Maryland, Delaware, and the District of Columbia.

October is National Breast Cancer Awareness Month.
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