Stop & Shop, Giant Food Go Green

:In honor of Earth Day this week, Stop & Shop and Giant Food Friday unveiled two programs that urge shoppers to go green.

Both Ahold USA banners said that for each shopping bag a customer brings from home to use while shopping -- paper, plastic, or reusable -- Stop & Shop and Giant will take five cents off the total shopping bill. Giant’s discount starts on Earth Day, April 22, while Stop & Shop’s begins May 9.

“With this promotion, we want to reward reusability and to demonstrate the positive impact that reusing bags can have on the environment,” noted Stop & Shop and Giant Food president and c.e.o. José Alvarez in a statement. “Customers can consider it a coupon with no expiration date.”

The banners are also launching a promotion with General Mills that can give customers reusable bags at no charge. From April 18 to April 24, any customer who buys $15 of select General Mills products in a single transaction will get five reusable bags. Shoppers can receive Stop & Shop or Giant’s standard reusable bags, which have been offered at their stores for over a year, or new limited-edition Earth-Day themed bags from Earthwise.

“We felt it was important to give customers five reusable bags, as we recognize the typical trip to the supermarket requires multiple bags,” Alvarez pointed out.

The General Mills products covered by the promotions include such brands as as Hamburger Helper, Green Giant frozen vegetables, Yoplait yogurt, Progresso soup, Old El Paso taco ingredients, and Pillsbury baked goods.

As part of the promotion, Stop & Shop, Giant Food, and Earthwise,will donate $25,000 to The Conservation Fund, an environmental nonprofit that protects America’s land and water legacy, including family farms, historic sites, and recreation areas.

The Stop & Shop Supermarket Co./Giant Food, based in Quincy, Mass., employs over 82,000 associates and operates 575 stores in Massachusetts, Connecticut, Rhode Island, New Hampshire, Maine, New York, New Jersey, Virginia, Maryland, Delaware, and the District of Columbia.

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