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Stonyfield Farm Chooses CAS Product for Trade Promo Management

LONDONDERRY, N.H. -- Leading organic yogurt manufacturer Stonyfield Farm, based here, has selected CPWerks as its solution for trade promotion management. CPWerx is a product of CAS, a demand side management solutions provider for the consumer products industry, with headquarters in Kaiserlautern, Germany and a U.S. affiliate office in Atlanta.

Stonyfield made its decision to go with CAS with support from a cross-functional selection committee including representatives from Stonyfield and Dannon in the United States and Groupe Danone in France. Danone owns over 80 percent of Stonyfield's stock, several Danone companies already use CPWerx.

"By implementing CPWerx from CAS, we will have better visibility and control of our trade spend, and be able to more effectively plan and track the effectiveness of our trade dollars," explained Stonyfield c.f.o. Diane Carhart in a statement.

"This makes it possible for the group to standardize their business processes and leverage this unity to increase their trade promotion effectiveness across the board," added CAS Americas c.e.o. Jon Van Duyne. "This is at the core of our strategic offering to our customers."

Stonyfield, the first dairy processor in the United States to pay farmers not to treat cows with the synthetic bovine growth hormone rBGH, donates 10 percent of its profits to environmental causes, was America's first manufacturer to offset 100 percent of its CO2 emissions from its facility energy use, and recently installed the fifth-largest solar array in New England to help run its production plant. In addition to all-natural and organic yogurt, the company produces smoothies, cultured soy, frozen yogurt, ice cream, and milk.

Other CAS customers include such companies as Beiersdorf, Campbell Soup Co., Coty, Del Monte Foods, Electrolux, Heineken, Henkel, Kraft Foods, Miller Brewing, and Minute Maid.
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