Stew Leonard's, Hospital Join Forces to Sell Kids on Good Nutrition

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Stew Leonard's, Hospital Join Forces to Sell Kids on Good Nutrition

NORWALK, Conn. -- Stew Leonard's and Derby, Conn.-based Griffin Hospital, are teaming up next week to distribute copies of "The Healthy Way," the new children's storybook encouraging healthy nutrition, co-written by president and c.e.o. Stew Leonard Jr. and published by Stew Leonard III Children's Charities.

The launch of the partnership will be the Irving School in Derby, with Leonard and Dr. David Katz, director of the Yale-Griffin Prevention Research Center, a syndicated columnist, and regular contributor on Good Morning America and "O" Magazine, serving as hosts.

After a brief press conference on plans to distribute the book to schools in Griffin Hospital's service area, Leonard and Katz will read "The Healthy Way" to a group of Irving School second graders, and Stew Leonard's mascot "Wow the Cow," who also appears as a character in the book, will hand out copies of the publication.

"As the father of four children, I know firsthand how difficult it can be to get children to make the right food choices," said Leonard. "We wrote 'The Healthy Way' as a natural extension of the nutrition tours we give at our food stores, and to reinforce the importance of eating healthfully in a fun and positive way. We're proud to donate 5,000 copies of the book to Griffin Hospital, which can help us reach many more children through the extensive network of their 'Valley Parish Nurse' program."

"This collaboration will enable us to use our relationships with area schools and youth organizations to get this wonderful book in the hands of area children to spread the word about good nutrition and eating habits," added Griffin president and c.e.o. Patrick Charmel.

The book instructs kids on the need to eat a healthy breakfast; consume enough calcium, vegetables and fruit; and exercise daily, with messages that are reinforced throughout the story and made easy to remember by "The Healthy Way" song, sung to the tune of "Old MacDonald Had a Farm."

Stew Leonard's and Griffin are the only two Connecticut companies on the Fortune Magazine "100 Best Places to Work in America" list.