Stew Leonard's Charity Initiative Colors Outside the Lines

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Stew Leonard's Charity Initiative Colors Outside the Lines

Stew Leonard's is holding its first annual "Color for the Community" contest to help local organizations feed needy families this Easter. For every 10 Easter coloring page entries submitted, the grocer will donate a ham to a local food shelter in time for Easter Sunday, up to a total of 1,000 entries.

"Kids know we are facing tough economic times and want to do their part to help, especially during holidays," said Stew Leonard, Jr., President and CEO of Stew Leonard's. "The coloring contest not only helps feed families in need this Easter, but shows kids they can make a difference and help their communities, no matter what their age."

Stew Leonard's Norwalk, Danbury and Newington, Conn., and Yonkers, N.Y. stores will each host their own "Color for the Community" contest. Kids 10 and under can get a blank coloring page with contest rules at any store or download it at Contestants have until 10 p.m. on Wednesday, April 8 to complete and drop off their entries at the customer service desk of their local store.

Each store will hold its own contest and award its own winners. Judges will review entries based on artistic merit and creativity, and award first-, second- and third-place winners in three age groups: 3 to 4 years old, 5 to 7, and 8 to 10. The winning entries will be displayed in the stores, and winners will receive Easter baskets as prizes. Winners will be notified by phone.

Hams will be donated to the following organizations: Norwalk Emergency Shelter, Dorothy Day Hospitality House, Newington Food Bank and The Sharing Community.

Norwalk, Conn.-based Stew Leonard's operates four stores in Connecticut and New York.