Stars Wars-themed Popchips Varieties

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Stars Wars-themed Popchips Varieties

The Popchips brand is helping consumers get ready for the new Stars Wars installment, "The Force Awakens," with the launch of limited-edition themed products. Special Star Wars packaging will appear on three of the brand's most popular flavors – BBQ, Crazy Hot and Sea Salt – featuring characters from the new film.

“Star Wars launched an entire generation of fans, which continues to grow, and we feel this is a perfect collaboration with our innovative brand," says Marc Seguin, chief marketing officer.