Sprouts to Run Earth Day Promo to Help State Parks

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Sprouts to Run Earth Day Promo to Help State Parks

In celebration of Earth Day, Phoenix-based independent Sprouts Farmers Market will host a variety of educational events and a donation campaign to benefit state parks in Arizona, California, Texas and Colorado -- which the grocer said are being threatened by budget and staffing cuts.

“Our customers are very passionate about striving for a healthy lifestyle for themselves and their families, which includes celebrating the outdoors as a natural resource,” said Doug Sanders, president and COO of Sprouts.

Called “Stand Up for State Parks!,” the program consists of the following:

Customers can make donations at the checkout for the amounts of $1, $2, or $5 from April 8 through Earth Day, April 22. Sprouts, on behalf of its employees, will match donations in each store -- up to $31,000 chainwide.

Sprouts will host educational sessions with park rangers and recreational experts to show consumers what the state park community has to offer.

The grocer will also host food samplings, teach visitors how to create a first-aid kit from the kitchen cupboard and highlight outdoor “fuel” foods.

According to Sprouts, the four states involved in the program offer 444 state parks with 6,600 volunteers, and hosted 41.5 million visitors in 2008. The systems are burdened by budget cuts and currently threatened by closures.

“As state government faces the reality of ongoing budget constraints, it’s partnership programs like this that help our department make up the difference,” noted Ruth Coleman, director, California State Parks.