Spartan Unveils Michigan-Made Ice Cream

Spartan Stores has launched its new Michigan-made Indulgent Creations premium ice cream, available at its D&W Fresh Market, Family Fare, Felpausch, Glen’s Market and VG’s Stores, as well as nearly 400 independent stores in Michigan and Northern Indiana.

Indulgent Creations’ four core flavors – Double Vanilla, Toasted Butter Pecan, Mint Chip and Double Dark Chocolate – will be available year round. Additionally, eight additional seasonal flavors will be carried for a limited time only throughout the year, the first coming just in time for the holidays: White Christmas, a mint-flavored ice cream studded with candy stockings and Christmas trees.

The summer months will bring Michigan Blueberry and Peaches & Cream flavors, while the fall will see Honey & Caramel and Apple Pie hit supermarket freezers. Additional seasonal flavors include Brownies & Fudge and Café Mocha. Most seasonal flavors are scheduled to be available in stores for three months; White Christmas will be available only during December.

“Spartan Indulgent Creations are made in Michigan and many of its finest flavorings and ingredients are sourced locally,” said Alan Hartline, Spartan Stores EVP of merchandising and marketing. “Supporting Michigan companies and farmers is extremely important to Spartan Stores and we’re very pleased that we have West Michigan connections for this premium line of ice cream. Great care and attention go into perfecting this luscious ice cream to get the thick and rich consistency. It is made with more butter fat and less air than regular ice cream, making it thick and rich.”

Indulgent Creations will retail for $4.59 per carton.

Grand Rapids, Mich.-based Spartan Stores Inc. distributes more than 40,000 private- and national-brand products to 365 independent grocery stores in Michigan, Indiana and Ohio, and its own 97 retail supermarkets.

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