Spartan Launches D&W Fresh Market in its Hometown

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Spartan Launches D&W Fresh Market in its Hometown

Grand Rapids, Mich.-based Spartan Stores says it has redefined grocery shopping with the opening of its newest D&W Fresh Market.

With 175 employees, the 50,00-square-foot, state-of-the-art, energy-efficient store, located in the new and developing Knapp’s Crossing lifestyle center in Grand Rapids, blends what Spartan calls the attributes of old-world markets with specialty foods and destination departments, plus the convenience, time and cost savings of a larger supermarket.

“The new D&W Fresh, which offers more than 50 percent fresh-food offerings, is the ultimate D&W Fresh Market experience, with an incredible variety of fresh foods and an exciting and state-of-the-art atmosphere,” said Scott Stegink, director of D&W Fresh Market Knapp’s Crossing. “Friends and family can meet for a casual breakfast or lunch. Parents can bring their children for healthy snacks. The beautiful indoor and outdoor café seating areas are perfect settings to enjoy innovative and exciting natural, local and specialty foods, and free wi-fi.”

The store features an outdoor market stocked with crates of fresh fruits and vegetables, hanging baskets and flowers. Inside are, among other features, the Old World Artisan bakery; Starbucks coffee bar; floral department; a full-service delicatessen; made-to-order sushi, pizza and salads; a Greek olive bar; teas offered by the ounce; gelato; and sorbetto.

“D&W Fresh Market is known for its progressive, service-oriented approach to shopping, and this new location at Knapp’s Crossing will be no exception,” said Dennis Eidson, president and CEO of Spartan Stores. “Time-crunched shoppers who appreciate quality foods and attractive presentations are going to be extremely impressed with everything the store offers.”

Decorated with historic photos of Grand Rapids, the Knapp Crossing store features a variety of eco-friendly features, including LED lighting, daylight harvesting to maximize energy conservation, “smart coolers,” more environmentally friendly packaging and extensive recycling practices.

The store’s key features include the following:

—Farm-fresh produce and Full Circle Organics, with more than 80 organic items. Fresh mushrooms will be offered beyond the usual button, portabella, shiitake and crimini. A wide selection of fresh herbs, exotic specialty items, and seasonal fruits and vegetables from around the world will fill the department. Locally grown produce will be offered throughout the summer and fall, along with summertime weekend events featuring Michigan products and expanded seasonal varieties

—The full-service deli features a hand-carving station with pork, chicken, ham, roast beef and turkey; a 12-foot case with hot hand-tossed pizza and fried, baked or rotisserie chicken; a self-serve section with heat-and-eat Meals to Go; Boar’s Head fresh deli meats; made-to-order sandwiches; a 14-foot soup and salad bar with 50 hot and cold choices; a full-service gelato station with 12 varieties provided daily by a local supplier; fresh sushi made to order; and 200 imported cheeses

—The Old World Artisan Bakery offers breads made without sugar or shortening and with limited amounts of yeast; fresh fruit tortes; signature brownies, cakes, pies and cheesecakes; fresh doughnuts made from scratch; and custom-decorated cakes

—Meat options such as Preferred Angus and Open Prairie Natural Beef; 100 percent natural Chairman Reserve Premium Pork; Smart Chicken, fed a USDA-certified organic corn diet and processed using natural cold-air technology; Miller Amish chicken; fresh-made sausages; and ready-to-cook or grill items, including kabobs, marinated and stuffed meats, and thick-cut pork chops

—Fresh fish and seafood flown in daily, plus rainbow trout from a regional trout farm

—More than 1,800 wine items, including an expanded Michigan wine section, and 60 feet of refrigerated beers with an expanded craft brew section, including local selections

—Natural, organic, specialty and gluten-free foods, including Greek yogurts, gourmet sauces, exotic cooking oils, specialty pastas and bulk teas

—Refrigerated floral cases with an expanded variety of fresh flowers, including locally grown items

—A full mix of health and beauty items, including natural brands, plus 16,000 products identified with Nutrition Guide shelf tags indicating whether the product meets standards for low fat (orange label), low sodium (tan), high fiber (teal blue), gluten free (green), sugar free (purple), low calorie (yellow) and heart health

—A drive-through pharmacy with more than 300 generic equivalents at a price $4 for a 30-day supply or $10 for a 90-day supply; and two full-time pharmacists with 30 years of experience

In addition to distributing more than 40,000 private label and national brand products to 350 independent grocery stores in Michigan, Indiana and Ohio, Spartan Stores also owns and operates 97 retail supermarkets in Michigan, including Family Fare Supermarkets, Glen’s Markets, D&W Fresh Markets, Felpausch Food Centers, and VG’s Food and Pharmacy.