Spartan Banners Roll Out Value Price Program

In a bid to make it a cinch for value-hunting consumers to find great deals, Spartan Stores has developed a new “Value Price Program” for its Family Fare, Felpausch, Glen’s Markets, and VG’s banner stores throughout Michigan.

Value Price Program items will be advertised statewide through television, radio, Web, print, newspaper inserts and in-store with large yellow oval signs for weekly specials, Basket of Values, Wall of Values and special pricing on thousands of essential household items consumers buy most often.

Alan Hartline, EVP of merchandising and marketing for the Grand Rapids, Mich.-based retailer and distributor, explained: “We understand the consumers’ heightened need to find value, and, as part of our overall consumer-centric retail strategy, we are launching a comprehensive Value Price Program statewide in March to offer special, low-cost product pricing and an enhanced promotion and advertising program to make these items easier to find and show the consumer how much money they are saving.”

Hartline continued: “Groceries, prescriptions and fuel are important necessities for consumers, and this value-pricing strategy is a significant investment to offer consumers good value at our retail stores. Our high-quality, multi-tier corporate brands; in-store pharmacies; discount generic prescription program; and fuel center rewards program are other examples of how we have modified our offerings to bring consumers even better values during this challenging economic time.”

The bottom line, said Hartline is simple: “We want the consumers to know that we are constantly thinking of ways to enhance the value that we bring to them.”

Large bright-yellow ceiling, wall and shelf tags and ads will clearly inform shoppers of price drops and savings, while the shelf tags will tie in with Spartan’s proprietary nutrition guide information that its stores use to help shoppers make quick, smart decisions based on low-sodium, low-fat, low-calorie, high-fiber, gluten-free and sugar-free items.

In addition to its 96 corporate supermarkets throughout Michigan and northern Indiana, Spartan Stores distributes more than 40,000 private label and national brand products to nearly 350 independent grocery stores in Michigan, Indiana and Ohio.
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