Snyder’s-Lance Expands Salient Relationship

Snyder's-Lance, Inc., which was formed by the 2010 merger of Lance Inc. and Snyder's of Hanover Inc., two venerable snack food companies will be expanding its relationship with Salient Management Company, adding its performance management software solution for revenue management enhancement.

Lance, Inc. had been using the Salient solution – known as Margin Minder – since 2006 primarily for customer penetration and promotion management efficiency, with full analysis capabilities including exception reporting, range filtering and item distribution analysis.

“Our ongoing relationship with Lance has been extended to this much larger organization,” says Paul Osinski, SVP at Salient. The merger, first announced in July 2010 and consummated in December 2010, brought together Snyder’s, a manufacturer of pretzels and leader in specialty snacks since 1909, with Lance, a manufacturer of sandwich crackers, potato chips, and cookies founded in 1913. The combined company’s brand portfolio includes Snyders of Hanover, Lance, Cape Cod, Grande, Tom’s, Jays, O-Ke-Doke, Stella D’oro, Krunchers!, Archway, Naturals, as well as Lance private label cookies and crackers.

Salient offers business and government a visual data mining solution to improve management efficiency and decision-making. The Salient solution enables users to evaluate results, identify outliers and their root causes, and refine managerial decision-making continuously.