Smoothie Transition

Jamba Juice Co., the Emeryville, Calif.-based company that owns and franchises 742 Jamba Juice stores across the United States, and The Inventure Group, Inc., a Phoenix-based marketer and manufacturer of specialty products under various company-owned or licensed brand names, have launched a line of make-at-home smoothies available for sale through grocery retailers. Jamba All Natural Smoothies come in three of the Jamba brand’s most popular flavors: Razzmatazz, Mango-a-Go-Go and Strawberries Wild. Offering a full serving of fruit and 100 percent of the daily value of vitamin C in each 120-calorie serving, the smoothies are packaged in stand-up vertical packages containing frozen fruit, nonfat yogurt and Jamba Juice’s signature antioxidant boosts to make two 8-ounce beverages. All consumers need to do is add juice and blend for about a minute. Each 8-ounce package has a suggested retail price range of $2.99 to $3.29. To find out more, visit www.inventuregroup.net/.