Smithfield Lets Consumers Show Loyalty to Bacon
Consumers who buy specially marked packages of Smithfield Bacon through April 1 are eligible to win one of many prizes, including a $10,000 Caribbean vacation, a $5,000 kitchen upgrade and daily instant-win prizes
After purchasing one of the specially marked packages, the consumer can enter its unique code -- found under the front flap -- online. Here they can select their preferred grand-prize option and play the Instant Win Bacon Game for a chance to win daily prizes.
Created in partnership with hotels.com and Cooking.com, the Smithfield “Upgrade to a Better Bacon and Win!” sweepstakes appears on Smithfield Regular, Thick, Low Sodium and Butcher’s Cut Bacon packages.
The Smithfield Packing Co. Inc. produces fresh pork, smoked meats, bacon, cooked hams and hot dogs for the retail, foodservice, and deli channels. In addition to the Smithfield brand, the Virginia-based company’s Gwaltney, Esskay, and Cumberland Gap products are among the leaders in their respective markets.