Smart & Final Taps Marketing Services Provider to Promote Corp. Brands

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Smart & Final Taps Marketing Services Provider to Promote Corp. Brands

06/22/2007
LOS ANGELES -- Non-membership warehouse club retailer Smart & Final yesterday inked a partnership with Mass Connections (MC), a retail and consumer marketing services provider to develop customized promotions for the retailer's corporate brand products.

According to the agreement, MC will assist Smart & Final with promoting its corporate brand products through in-store events and concept and development of point-of-sale (POS) materials. In-store events kick off in 50 stores throughout California, Nevada, and Arizona this month.

Smart & Final operates more than 250 non-membership warehouse stores for food and foodservice supplies in California, Oregon, Washington, Arizona, Nevada, Idaho and northwestern Mexico. Stores carry a broad range of restaurant-quality food, foodservice supplies and culinary equipment.