Date: Thursday, February 24, 2022, at 11:00 AM EST
In the rapidly changing retail landscape, shoppers are emerging from COVID-19 more empowered and digitally-enabled in 2022 and beyond. This has accelerated the arrival of omni-commerce, prompting retailers and CPG manufacturers to recast their criteria for merchandising and their investments in fulfillment. Ranging from the digitization of “smart” surfaces to the automation of e-fulfillment at micro-fulfillment centers (MFCs), retail dynamics are evolving right before our eyes.
In this insightful fireside chat, Progressive Grocer’s Lynn Petrak sits down with WestRock’s Vice President of Retailer Insights & Solutions, Leon Nicholas, and Hershey’s Vice President of Category Management and Shopper Insights, David Nolen, to discuss the world of accelerated commerce — why it’s already here and what you need to do to thrive in this new environment.