A Sizzling Re-Brand

Tyson Fresh Meats, a member of the Springdale, Ark.-based Tyson Foods, Inc. family, has relaunched its Star Ranch Angus brand nationally. The Star Ranch Angus line, originally established in 2003, is a premium COOL Category ‘A’ Angus beef line, offering consumers a 100 percent guarantee along with a top-quality, consistent eating experience. The logo and tagline were redesigned to focus on what consumers said were most important, including consistent tenderness; great, rich flavor; and the fact that the product is made in the U.S.A. A major part of the marketing blitz is a new Web site, www.StarRanchAngus.com, which provides consumers with information on Star Ranch Angus, recipes, preparation tips, retail locations to purchase Star Ranch Angus, and consumer offers. For more information, visit www.tyson.com.