Simply Organic Launches iPhone App

Norway, Iowa-based Simply Organic launched a recipe application for the iPhone or iPod Touch that allows users to search for recipes by categories, ingredients, and a host of other criteria. The application generates shopping lists from selected recipes, and you can even get directions to the nearest location where Simply Organic products are sold.

“Anyone can browse and search more than 1,100 professionally created recipes, toggling between a user-friendly shopping format, and a cooking format that shows easy-to-follow instructions, nutrition facts and, in some cases, chef suggestions to further spice up the recipe,” remarks Kory Kazimour, senior brand manager for Simply Organic. “Our nutritious, convenient-to-make and affordable recipes appeal to cooks of all experience levels," adds Kazimour, “and this exciting new recipe application allows them to search for recipes in a variety of ways, and rate each recipe according to how well it’s liked.”

Recipe collections range from Healthy Kids to Vegetarian Main Dishes. Searches can be filtered by what’s already stocked in the fridge, by what ingredients are in season, or by keyword, and sorted by ease of preparation, cooking time, or by favorites. While in the shopping view, recipes are selected and the shopping list generated and users can check off items as they shop.

The app also generates recipe suggestions randomly with a spin of the iPhone/iPod touch. “Coming up with new ideas for feeding the family doesn’t come easily for most people,” said Kazimour. “So a random-drawing feature presents a simple and fun solution to that dilemma.”

A special shopping feature of the application is the ability to email yourself coupons for any Simply Organic product so you can print them before you head to the store. “We hope the coupons encourage folks to try out new and exotic herbs and spices from around the world,” Kazimour points out.

New recipes are constantly added, and Kazimour anticipates that Simply Organic will add an average of 80 new recipes monthly, beginning in October.

The application can be found by visiting:
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