ShopRite Unveils Commemorative Wheaties Box

ShopRite and General Mills have unveiled a new limited-edition, commemorative Wheaties box in celebration of the 2014 Special Olympics USA Games, to be sold exclusively at ShopRite stores.

Featuring ShopRite associate Derrick Noble, a Special Olympics New Jersey flag football player, and his brother and teammate, Delon, the commemorative box represents ShopRite's continued support of the games, which this year will be held June 14-21 at Mercer County, N.J.

“I am so honored and grateful to be on the box as it is such a great honor,” said Noble.  “Being on the box makes me feel famous — like my brother and I are celebrities.  Most of all, I love playing sports and want to lead my team to victory, going for the gold.”

Special Olympics Founding Partner

As a Founding Partner of the 2014 USA Games, ShopRite will provide daily lunches, snacks and beverages for the athletes and volunteers as well as all floral arrangements for receptions and special events throughout the week. ShopRite has also utilized its promotional resources, including the wrapping of trucks, broadcast recognition, outdoor signage and in-store exposure.

ShopRite is the registered trademark of Keasbey, N.J.-based Wakefern Food Corp., a retailer-owned cooperative and the largest supermarket cooperative in the United States. 

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