ShopRite Stores Help Quaker Chewy Find Next Kid Superstar

In its quest to find the next pop music sensation among the junior set, the Quaker Chewy Superstar Search is stopping in various markets across the country, including two New Jersey ShopRite locations this weekend. Parents or legal guardians can accompany their budding performers age 8 to 14 to the Quaker Chewy Mobile Recording Studio, which, in addition to the ShopRite stores in Phillipsburg on June 11 and Washington on June 12, will be visiting New York City, Cleveland, Chicago, Nashville, Atlanta, Dallas, Denver and Los Angeles between June 9 and Aug. 4.

Together with recording artist Nick Jonas of Jonas Brothers fame, Quaker Chewy Granola Bars will host a talent contest, with the grand-prize winner getting to record a song produced by Jonas and star in an online music video, along with receiving a contract with Jonas Group Management and $5,000 in cash. In addition to Jonas, Quaker Chewy has teamed up with San Francisco-based nonprofit organization Little Kids Rock to make music education more accessible in U.S. schools.

“The Quaker Chewy Mobile Recording Studio is a one-of-a-kind studio on wheels,” said Bill Fiely, director of Quaker Snack Bars at the Chicago-based Quaker Oats Co., a division of PepsiCo in Purchase, N.Y. “By giving parents and kids a unique opportunity to record a performance in a studio, we’re nourishing their potential and letting their musical talents shine.”

The studio will provide kids with their own recorded vocal performance video needed to enter the contest. Highlights of the promotion include:

  • A Red Carpet Photo Experience in which consumers can get their photo taken with a super-imposed image of Nick Jonas
  • Two “takes” in the booth (one practice run and one final take) to record a designated portion of one of four pre-selected songs
  • An e-mailed version of the final “take” for parents/guardians to upload on when they enter the contest
  • Performances by Little Kids Rock in select markets
  • Samples of Quaker Chewy Granola Bars

Participants are advised to get to the event early, as only the first 90 eligible attendees are guaranteed the opportunity to record their songs. Those who arrive later are welcome to wait in line for the chance to record if time allows.

ShopRite is the registered trademark of Keasbey, N.J.-based Wakefern Food Corp., the largest supermarket cooperative in the United States. Members of the co-op run more than 230 ShopRite supermarkets in New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland.

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