ShopRite Mobile Apps Cross Three Dominant Platforms
ShopRite’s mobile application can now be used on the three dominant mobile platforms -- the iPhone and Android operating systems, and the mobile web – enabling the grocer to reach its shoppers through virtually any smartphone.
“We want to provide our customers the opportunity to interact with our weekly savings circular wherever they are,” said Cheryl Williams, VP of marketing for Carteret, N.J.-based Wakefern Food Corporation/ShopRite. “By using mobile apps and a mobile web site, we’ve found a way to make Shoprite customers’ lives easier, and have the opportunity to engage them in a space where they spend a great deal of their day.”
The technology, powered by Colchester, Vt.-based MyWebGrocer, allows ShopRite customers to access online specials and create digital shopping lists right from their mobile devices. The mobile application is built specifically for each platform in order to provide the best user experience. Within the app, customers can browse digital circulars to see all the items on sale that week at their local store, and select items to add to their online grocery-shopping list. Grocery lists can be constructed from a desktop website as well, which syncs with the mobile apps and mobile website. Furthermore, consumers can click on product-sponsored advertisements at the bottom of the app and add these items to their list.
According to Rebecca Roose, marketing manager of MyWebGrocer, mobile is not a one-off, it’s a way of life. “Shoppers are spending more time on their mobile devices and it’s important for ShopRite to be able to interact with their consumers through their preferred mobile platform,” she said. “Mobile solutions are designed to make people’s lives easier, and by providing customized apps and a mobile website, ShopRite is doing just that.”