ShopRite Launches Retail Grocery Android App

Building off the success of ShopRite’s iPhone App, MyWebGrocer and ShopRite supermarkets have teamed up again to launch a new Android Application,.

Called ShopRite Weekly Specials, the new App, is free and available now through Android’s Market, and the first App dedicated to weekly grocery specials on Android’s Operating System.

“Our customers are on-the-go more then ever, and by teaming up with MyWebGrocer we continue to make their busy lives easier,” explains ShopRite VP of marketing Cheryl Williams. "Our Android mobile app is the perfect extension of our mobile strategy, providing our customers the opportunity to interact with our weekly savings circular wherever they are. Given the increase we've experienced in visits to ShopRite.com from Android phones, it was the natural next step."

The App is yet another way for ShopRite to address its customers’ increasingly mobile lives. It’s a portable circular and pre-store planning tool that invites consumers to “start saving” by browsing hundreds of items instantly. Among its many features, ShopRite Weekly Specials enables consumers to see what’s on sale in real time at their neighborhood ShopRite store. Once they select an item, it is added to their shopping list, which is neatly organized by category with pictures, descriptions, and real time prices. Shoppers can also use the voice command to add items to their list by speaking into the App. The App syncs and downloads store specials directly to any Android mobile device and can even sync with customers’ shopping list at ShopRite.com.

The new ShopRite App is available now as a free download on the Android Market by searching for the term “ShopRite” on any Web-enabled Android phone.

Colchester, VT-based MyWebGrocer creates and manages digital solutions for clients including Web sites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. It works with more than 100 retailers nationally, representing more than 5000 stores, and operates the largest grocery ad platform in the nation.

ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative, based in Keasbey, NJ and the largest supermarket cooperative in the United States. With more than 220 ShopRite Supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware, and Maryland.