ShopRite, General Mills Run to Honor 'Hunger-Fighting SuperKids' on Cheerios Box

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ShopRite, General Mills Run to Honor 'Hunger-Fighting SuperKids' on Cheerios Box

ELIZABETH, NJ -- ShopRite Partners In Caring and General Mills are on the lookout for real superheroes -- those who use their strengths and skills to help others, and are running a regional "Hunger-Fighting SuperKids" contest to reward those children making a difference, with top billing on a Cheerios box.

All this month parents, teachers, and community members have been able submit letters of 300 words or less telling how a child they know has participated in a hunger-fighting activity.

"We hope that other children see these SuperKids on the Cheerios Box and are inspired to join in the fight against hunger," said ShopRite spokeswoman Karen Meleta in a statement. "This problem continues to grow, and we hope to help with motivating the next generation to make a difference."

The essays will be assessed by a panel from Wakefern Food Corp., the marketing and distribution arm of ShopRite; and General Mills, based on particular activities undertaken in the fight against hunger, results achieved, and the spirit in which the activities were conducted. Winners will receive 2,500 bonus Box Tops for their schools and a $500 donation to the hunger-fighting organization of their choice, as well as the opportunity to appear on a limited-edition Cheerios box to be sold exclusively at ShopRite stores this fall.

The SuperKids contest is being held in conjunction with a National Hunger Awareness Day contest taking place in ShopRite stores across New York, New Jersey, Connecticut, Delaware and Pennsylvania, which are also vying to win a spot on the Cheerios box. Stores that work the hardest to raise money and hunger awareness in their community between now and June 15, will win a spot on the back of the limited-edition Cheerios box featuring the SuperKids.

While ShopRite Partners In Caring rewards ShopRite stores annually for their efforts in fighting hunger, this is the first time that the charity has recognized children in the community who are also involved in the cause.

Those who submit letters must be at least 18 years old, and the nominated child must be an enrolled student in grades K through 8, as of the 2006-2007 academic year, in Connecticut, Delaware, New Jersey, New York, or Pennsylvania. For more contest rules and information, go to All entries must be post marked by June 15, 2007.

Observed on the first Tuesday in June, National Hunger Awareness Day falls this year on June 5.