Shoppers Want a Spicy Cinco de Mayo

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Shoppers Want a Spicy Cinco de Mayo

Grocery shoppers across the United States add spice their shopping lists when preparing for Cinco de Mayo celebrations, according to recent shopper data from Colchester, Vt.-based MyWebGrocer (MWG), which noted that sales of authentic Mexican cooking ingredients increase markedly in the days leading up to the May 5 observation of Mexican heritage.

Among more popular foods eaten for the occasion, MWG reported that sales of jalapeño peppers skyrocketed 127 percent over the previous week in the days before the holiday in 2009, while queso dip sales jumped 71 percent from the previous week. Sales of avocados and limes, must-have ingredients in most guacamole recipes, grew 58 percent and 30 percent, respectively, during the same time period the company said, adding that refried beans sales increased 38 percent ahead of Cinco de Mayo.

Other sales increases compiled by MWG were 15 percent for Latin rice mixes, 11 percent for tortillas and tacos, and 4 percent for salsa.

Big name brands, according to MWG, were Tostitos, which led category sales for tortilla chips, queso dip and salsa, Old El Paso for refried beans, and Mission for tacos and tortillas.

Cinco de Mayo marks the Mexican army’s victory over French forces at the Battle of Puebla on that date in 1862.

Working with over 100 retailers nationally, MWG creates and manages such digital solutions as Websites, digital media, online circulars, e-mail marketing initiatives, mobile applications, social media strategies, and customer acquisition programs.