Shop ‘n Save Integrates Social Buying to Loyalty Program

Shop ‘n Save, an independently owned and operated grocery chain with more than 70 stores in Western Pa., Ohio and West Virginia, has formed a partnership with grocery group buying deal site Aisle50 to bring customers savings on brand name products at its stores.

Aisle50 works on a similar platform to daily deal sites like Groupon and LivingSocial, but focuses entirely on the grocery industry to ensure that users receive savings on products they use every day. Shop ‘n Save and Pittsburgh represent the second market for Aisle50, which launched last year in the Raleigh-Durham area of North Carolina.

“Partnering with Aisle50 allows Shop ‘n Save to provide its most loyal customers with a brand new way to save on products they use every day,” said Pete Bazanos, e-marketing manager, Supervalu, which supplies Shop ‘n Save stores. “Group buying and daily deal sites are becoming a bigger part of consumers’ daily lives, and our partner works to find deals that help our shoppers save money on what they purchase the most.”

Aisle50 users receive an email notifying them of a deal on a grocery item at a savings of between 30 to 60 percent off and can purchase the deal online. The deal is loaded directly to their Shop ‘n Save Perks Card. To redeem the deal, members visit their local Shop ‘n Save.