Sheetz Debuts 'New Era Of Convenience' With Prototype

DANVILLE, Pa.-- Pioneering convenience store operator Sheetz, Inc. proclaims it will raise the bar on convenience for residents here when it opens its new 6,000-square-foot store this Wednesday.

Louie Sheetz, e.v.p. of marketing for the Altoona, Pa.-based c-store chain, described the new store as a, "fun, high-energy restaurant-style atmosphere." He said the red brick exterior features a bright interior with high ceilings, and seating for more than 40 people. Once inside customers, will experience digital menu boards that show food selections, which can be easily and quickly ordered at electronic touch-screen order kiosks.

"The Danville location is our vision for the future," said Sheetz. "We have blended the best from our convenience restaurants with what our customers have told us they want from a convenience retailer, to create a unique destination that easily fits into everyday life."

Sheetz' broad menu, prepared in an open kitchen environment, includes a variety of made-to-order items, many of which were first introduced at the company's convenience restaurant concepts located in its hometown and Raleigh, N.C. In Danville, customers will find cold and toasted subs, paninis, hand-tossed salads, and brick oven pizza.

Also added is a "fryz" menu, including onion rings and chicken fingers, a "kidz" menu, and the Sheetz Bros. Coffeez Espresso Bar, staffed by a professional barista. New convenience features include a self-serve bakery, bulk candy and peanut dispensers, cold grab 'n go case, Teazzer iced tea and self-serve milk shakes.

Customers can place their food orders at touch-screen terminals located at the gas island, with the added convenience of cash or credit pay-at-the-pump on all fuel purchases, the company said.

Sheetz has also installed MasterCard PayPass system-wide, which allows customers to tap their PayPass-enabled card on a specially equipped terminal, eliminating the need for customers to hand over their card to a merchant or manually swipe it through a reader.

Sheetz says his family company is committed to fulfilling its promise of Total Customer Focus (TCF) -- the company's customer service mission to provide fast and friendly service, quality products and clean and convenient locations. "We look for great, high-energy people to work in our stores and we train them to be respectful of the needs of our customers," he said. operates 314-locations across six eastern and Mid-Atlantic states.
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