Shaw's Selects Promoworks for In-store Engagement

Albertsons' New England-based subsidiary, Shaw’s and Star Market, has selected PromoWorks, a division of Crossmark, as its exclusive partner for creating and executing in-store sampling and demonstration programs.

Shaw’s and Star Market will utilize Itasca, Ill.-based PromoWorks to transform its in-store demonstration experience with better targeting, measurement and evaluation.

PromoWorks' GM Julie Beck said Shaw’s and Star Market chose PromoWorks because of its experience and success in the in-store engagement arena. “We have a track record of innovation, driving sales, and satisfying shoppers,” said Beck, whose team is looking forward to a productive partnership with Shaw’s and Star Market.

With 155 stores throughout five New England states, Shaw's and Star Market are wholly owned subsidiaries of the Boise, Idaho–based Albertsons.

This ad will auto-close in 10 seconds