Serves Them Right

Further extending into the premium multiserve meal segment, Marie Callender’s, a licensed brand of ConAgra Foods, has bowed a line of baked meals that updates comfort food favorites. Consisting of the Omaha, Neb.-based company’s fresh spins on such classics as Vermont White Cheddar Mac & Cheese, Creamy Chicken Alfredo with Sundried Tomatoes, and Spinach and Mushroom Lasagna, the entrees come in a baking tray offering improved microwave performance that allows the food to cook more evenly, with no burned edges, for a taste and appearance more like those of a homemade meal. The items are backed by a fully integrated marketing campaign featuring the “Time to Savor” tagline. A 24- to 31-ounce box retails for a suggested $5.69 to $5.99. For more information, visit www.conagrafoods.com.