Scolari's Chooses Revionics For Price, Promotion Optimization

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Scolari's Chooses Revionics For Price, Promotion Optimization

12/20/2007
SPARKS, Nev. - Scolari's Food and Drug based here has selected Revionics as its new price and promotion optimization technology partner. With locations in Northern Nevada and Central California, Scolari's owns 19 stores and has experienced significant growth, particularly in the areas surrounding Reno, Nevada.

"We have always been known for our superior customer service and shopper-friendly atmosphere," said Ward Dunn, Scolari's v.p./sales and marketing. "Revionics will allow us to do a much better job in serving our customers by leveraging advanced consumer demand intelligence technology," Dunn said, via a new pricing approach that "will be far more effective at attracting and retaining loyal customers."

Revionics provides price optimization technology services for the independent retail market.