Schwan's, Country Star Julie Roberts Teaming for Forthcoming Promotion

BLOOMINGTON, Minn. -- Schwan's Consumer Brands North America, Inc., here has joined forces with acclaimed country music singer Julie Roberts for a promotion that, although details are not yet finalized, will include such Schwan's brands as Red Baron single-serve pizzas and snacks, as well as Asian Sensations items. According to Schwan's Consumer Brands, the partnership with Roberts will afford "distinctive opportunities for branding and consumer programming."

"I have been a big fan of frozen Red Baron pizza and Asian Sensations products," said Roberts in a statement. "I contacted them about working together because their products are my favorite choices for pizzas and snacks, and I want my fans to know what great products they offer."

Added Schwan's Consumer Brands v.p. of product strategy Mark Jansen, "Amongst the many benefits for our customers will be breakthrough marketing programs to create excitement in-store with our consumers."

Schwan's Consumer Brands North America, a subsidiary of the Schwan Food Co., offers such brands as Red Baron, Freschetta, and Tony's pizzas; Asian Sensations snacks and appetizers; and Larry's potatoes. The business' brands are represented in over 50,000 retail outlets across the United States.
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