The produce experts at Schnuck Markets Inc. will share their knowledge about in-season specialty citrus in an upcoming Frieda’s Produce University event on Feb. 26.
Produce teams will be on hand to offer samples and helpful information about several specialty citrus varieties during the chain-wide event. Taking place at all Schnucks and Logli locations in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi, the open house-style event provides an opportunity for customers to see, touch, taste and ask questions about a variety unique and lesser-known citrus fruits.
“Last year’s ‘Citrus University’ was very well received, and we expect to see a great response from our shoppers this year as well,” said Mike O’Brien, Schnucks VP of produce. “Frieda’s Produce University is a great way for our produce teams to connect and build relationships with shoppers, while positioning us as expert resources.”
Each session begins with a produce manager training seminar to familiarize the teams with the featured products. Frieda’s marketing team provides in-depth product fact sheets on each item, in addition to point-of-sale signage for each store, along with informational brochures.
Citrus varieties include Moro blood oranges, melogolds, Shasta mandarins, kumquats, Meyer lemons and pummelos. Frieda’s Specialty Produce and Schnucks have partnered on this ongoing produce education program for several sessions, each with a different product mix.
Since 1989, Frieda’s Produce University has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers' produce departments. Once a small produce stand at the Los Angeles Produce Market, Frieda’s has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada.
Founded in St. Louis in 1939, Schnuck Markets Inc. operates 105 stores and 101 in-store pharmacies.