Schnucks Hits Market with All-natural 'Never-Ever' Beef, Pork

ST. LOUIS - Schnucks Markets Inc. here is bowing a line of all-natural beef and pork that offers an on-pack guarantee that the products were "never, ever" exposed to antibiotics or growth hormones.

"While much of the 'natural' products you will find in the marketplace meet [the USDA's minimum natural requirements], Schnucks Natural Never, Ever beef and pork go far beyond that," said Ed Meyer, Schnucks v.p./meat. "This brand offers customers a guarantee that the food they are eating fits into their lifestyle."

The Schnucks Natural Never, Ever beef is being produced by Tyson Fresh Meats, Inc. of South Dakota, while the pork hails from Austin, Minn.-based Hormel.

David Jordan, Hormel's regional fresh meat sales manager, said of the program, "Specific breeds are chosen to deliver consistent pork quality to achieve excellent flavor, juiciness and tenderness. All are vegetarian fed, and have never, ever had antibiotics or growth hormones. All of our hogs are raised under environmentally conscious production facilities that use air chilled technology that insures quality. Rapidly circulated cold air chills much quicker and adds to the tenderness of the meat."

The new Natural Never, Ever meats will be available in all Schnucks and Logli stores beginning this week.

Schnuck Markets, Inc. operates 101 stores (including five Logli stores) and 98 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.
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