Schnucks Gearing Up for May Mexican Produce Promotions

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Schnucks Gearing Up for May Mexican Produce Promotions

04/28/2009
Schnuck Markets Inc., is gearing up to feature two “hot” Mexican vegetables for at-home Cinco de Mayo fiestas -- fresh jicama and tomatillos -- which the regional grocer will feature as its produce Picks of the Month throughout May.

“Frieda’s Latin specialties are available virtually year-round, but Cinco de Mayo is such a great time to explore some new and unique specialty produce and products,” said Karen Caplan, president/CEO of Los Alamitos, Calif.-based Frieda’s Inc., the distributor of Schnucks’ unique and exotic fresh produce.

Jicama, also referred to as a “Mexican Potato,” has a light, juicy-crunchy texture and can be peeled, sliced and enjoyed raw, or steamed or sautéed in a variety of dishes.

Tomatillos, meanwhile, are a staple in Mexican cuisine and the key ingredient in salsa verde. Sometimes referred to as green tomatoes, tomatillos are similar to tomatoes, but feature a papery outer husk. Roasted or boiled, then puréed, tomatillos have a mild, tart-lemony-grassy taste that adds a bright note to salsas, enchiladas and other Latin-inspired dishes (tomatillos aren’t spicy like chili peppers).

To help its shoppers spice up their Cinco de Mayo fiestas, Schnucks and Frieda’s are partnering to offer recipes on the St. Louis-based family-held chain’s Web site, including one for a unique homemade salsa.

Schnuck Markets, Inc. operates 100 stores in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee, and Mississippi.