“Frieda’s Produce University” is once more in session at Schnuck Markets Inc. Under the auspices of the successful ongoing program, the St. Louis-based grocery chain will host “A Kiss of Sunshine” on June 18, enabling participants to taste and learn about three new specialty melons: Honey Kiss, Golden Kiss and Sugar Kiss.
Offered at all Schnucks and Logli locations in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi, the open house and sampling event will last eight hours. Each session begins with an in-depth produce manager training seminar, before the consumers arrive, to familiarize department associates with the featured items, which are chosen according to seasonality and popularity. Additionally, Schnucks and Frieda’s collaborate on customized in-store signage, product fact sheets, and take-away consumer brochures. Another key element of Produce U is traditional and social media outreach to publicize future sessions.
“This is Schnucks fifth year doing Produce University events with Frieda’s,” noted Mike O'Brien, VP of produce at Schnucks, which operates 105 stores and 101 in-store pharmacies. “The program is an excellent way to introduce consumers to new and exciting produce, which supports Schnucks commitment to promote healthful eating.”
“Our mission is to change the way America eats fruits and vegetables, and aligning with Schnucks for Produce University helps us influence change in consumers,” added Karen Caplan, president and CEO of Los Alamitos, Calif.-based Frieda’s Inc., which has run the program since 1989.