Scent and Sensitivity

As more than half of U.S. households have a family member with sensitive skin, according to a 2010 survey, the rollout of Arm & Hammer Sensitive Skin Plus Scent Detergent enables those consumers to be comfortable without sacrificing fragrance. Featuring a clinically tested, hypoallergenic fresh scent, the product delivers deep cleaning and freshness to laundry via special agents that trap soil in the wash water, so it rinses away and doesn’t redeposit on clothes, according to the manufacturer, Princeton, N.J.-based Church & Dwight. The formula additionally includes Arm & Hammer Baking Soda to help eradicate tough dirt and odors. Compatible in both High Efficiency machines (HE) and standard washing machines, Arm & Hammer Sensitive Skin laundry products (with or without scent) come in 50-ounce, 68.75-ounce and 150-ounce sizes, with SRPs ranging from $4.99 to $9.99. For more information, visit www.armandhammer.com.