Scaring Up Healthier Eating Habits

As part of the recently launched “Eat ’Em Like Junk Food,” campaign for produce, A Bunch of Carrot Farmers, led by Bakersfield, Calif.-based Bolthouse Farms, has launched Scarrots as a new kind of Halloween treat. Offered in packaging that mirrors Trick-or-Treat packs, the sweet baby carrots come in a master bag containing 25 single-serve 1.7-ounce bags in three unique designs, along with a sealed pouch of 25 temporary glow-in-the-dark tattoos of masquerading baby carrot characters. To publicize the healthy snack’s debut, A Bunch of Carrot Farmers will be distributing free Scarrots at the Safe Treat event at New York's Jacob Javits Convention Center on Oct. 30 and Oct. 31. Find out more by visiting www.babycarrots.com.