09/21/2011
Scare Up Bigger Produce Sales
Sliced-apple leader Crunch Pak has introduced seasonal Appletizer trays for fall. Featuring a Halloween-themed label and available in two combinations of fresh-cut fruit and dip the trays retail for a suggested $11.99 to $12.99. “Halloween is the second-biggest holiday for seasonal purchases,” noted Tony Freytag, VP of sales and marketing at Cashmere, Wash.-based Crunch Pak. “We saw an opportunity in the party tray category for a fruit-based option and created these seasonal Appletizers to meet the need for fresh, healthy party trays that are portable and convenient.” For more information, visit www.crunchpak.com.



